Accounting cousework Coursework Example | Topics and Well Written Essays - 1500 words

Accounting cousework - Coursework Example The company chosen in this report is Google. The two ways to improve the performance of a company is through either effectiveness or efficiency. These two similar sounding words are actually much different in meaning and a business can successfully reach its goal if it does these two things successfully. Efficiency refers to doing things right in the least time possible. Efficiency measures the time it takes to do something (Martin, 2012). While inefficient employees take long time in doing a work, efficient employee and manager do a given task in the least time possible using the least amount of resources using certain time saving strategies. Effectiveness refers to doing things in the right way so that particular results are derived (Lawler, 2012.). Effectiveness actually refers to the level of results that is derived from a company’s workforce. Employees who demonstrate effectiveness produces high quality results. To reach position of higher growth a company goes in for effectiveness and efficiency. A company which goes in for only efficiency or only effectiveness does not reach the goal. For achieving growth and desired objective the employees should be efficient and effective at the same time. If the employees of a company are efficient but effective they will not be able to achieve the desired output. Similar is the case of the employees who are effective but not efficient. The employees who are efficient but not effective will be able to achieve a result first but the result achieved will not be the desired one. Similarly the employees who are effective but not efficient will be able to achieve the result but the time taken by them will be far greater. Thus for the growth of the company it is required that the employees are efficient as well as effective. The asset turnover ratio of a company represents how efficiently the company uses the assets of the company in generating revenue. The numerator of